Real World Lesbians and Gays
Our new study, prepared in partnership with New American Dimensions will help marketers who wish to reach lesbians and gays invest their budgets more wisely, design campaigns more pointedly and reach customers more effectively.

The groundbreaking "Real World Lesbians & Gays" reveals what motivates purchasing decisions of gays and lesbians and provides a one-of-a-kind glimpse into the lives of this coveted market, making it the perfect tool for marketing executives.

The study also highlights a wide range of lifestyles, values and consumption preferences and unveils five distinct segments of the demographic.

* Super Gays
* Habitaters
* Gay Mainstream
* Party People
* Closeted

The segments are cross-referenced with preferred ad styles and imagery, creating a powerful set of insights for targeting this influential demographic.

Download the condensed research report

To receive a full copy of the report, please direct inquiries to:

Christine Lehtonen
President
Asterix Group
chris@asterixgroup.com
415.315.9009