Beringer Great Steak Challenge is a nationwide grilling competition that draws on the star power of food celebrities the Deen Brothers, and asks consumers to develop recipes demonstrating the perfect pairing of steak and Beringer wine. We designed and developed the Beringer Great Steak Challenge campaign site to appeal to foodies and wine lovers and inspire them to try their hand at recipe development. The site is full of idea generating recipes and inspiring video messages from winemaker Laurie Hook. We also created a virtual wine-pairing widget so consumers can easily pick out the right vintage to match their summer grilling favorites. We hope this site makes your mouth water!
What we did: