Creative Branding

Asterix Group is an award-winning brand strategy and creative firm dedicated to building extraordinary brands. We bring a consumer-focused perspective to every project and a powerful methodology to
connect brands with customers.

What We Do

Using strategy, design and experiences, we build brands that inspire and engage.
Brandsetting is Asterix Group’s approach for transforming insights into creative strategies that
literally “set your brand” for success.
Services: Research + Trend Reports • Brand Positioning • Brand Essence • Brand Purpose • Brand + Product Architecture
• Brand Platform + Messaging • Brand Master Plan
We craft authentic and differentiating brand identities that convey meaning and evoke emotion.
Services: Naming • Brandmark + Logo Design • Brand Voice • Brand Tag • Style Guides • Identity Systems
The way a brand makes people feel is as important as what it does. We implement touchpoints across multiple environments to create unique and inspiring experiences.
Services: Experience Roadmap • Experience Guidelines • Marketing Collateral • Content Design • Events + Environments
• Presentations • Point of Sale • Packaging
We help our clients leverage digital media as an extension of brand and business strategy.
Services: User Experience Design • Web + Mobile Design and Development • Video + Visual Content • App Design
• Content Management Solutions • Data Visualization
From the soul of your brand to the heart of your audience, we activate with targeted, emotive campaigns.
Services: Brand Launch • Brand Advertising • Digital Campaigns • Marketing Communications • Production + Management

Our Story

"At Asterix Group we collaborate with you to explore the possibilities and develop solutions rooted in business strategy. We dig deep. We pull back the layers to reveal the soul of your brand. We use the power of your unique essence to express your brand and inspire audiences at an emotional level."
~ Christine Lehtonen, Founder
Founded: Halloween 2002
Teams: San Francisco, Napa, Portland
Clients: US, Latin America, Canada

Asterix Group helped us expand our thinking by a factor of 100

- George Favaloro | PwC -

Our Clients

A few clients that trust Asterix Group
Wine & Spirits
  • Accolade Wines
  • Constellation Brands
  • Domaine Nicolas-Jay
  • DFV Wines
  • Eleven Eleven Wines
  • Somerston Wine Co.
  • Sonoma County Vintners
  • Treasury Wine Estates
Tech & Corp
  • Adobe
  • Advanced Flexible Materials
  • AlfaTech
  • B’WISE
  • Google
  • MetTel
  • The Standard
  • Tickr
Social Change
  • Care2
  • Episcopal Charities
  • HIPGive
  • Lonesome George
  • ShoreBank Pacific
  • Viridis Strategy Group
    (Now PwC)
  • Self Enhancement Inc.
Travel, Tourism & Event
  • AAA Travel
  • Giants Enterprises
  • Milestone Events Group
  • Olivia
  • Provenance Hotels
  • Sonoma Wine Country Weekend
  • Visit Santa Barbara
Healthcare & Healthy Lifestyle
  • Genentech
  • Genuine Health
  • Mt. View Hospital
  • ReadyTwoGo
  • SIMNSA Health Plan

Our Work

A sampling of our work

Make Contact

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