What we stand for

  • Founded in 2002, Asterix is an independent brand strategy and design consultancy. After eight years at Siegel+Gale, Chris Lehtonen revived Asterix with former colleagues and collaborators, bringing together senior talent across strategy, insights, verbal identity, design and experience.

    Today, Asterix helps organizations navigate moments of growth, change and transformation through an expert-led model designed around the specific needs of each challenge.

    Asterix Group is headquartered in the San Francisco Bay Area with roots in Napa and Portland, OR. Working with clients nationwide.

  • We bring an audience-first approach to every engagement — grounding decisions in insight, not assumption.

    Brandsetting™ is our way of translating those insights into clear strategy and purposeful action — turning understanding into direction, and direction into momentum.

  • The principles that shape how we work:

    COURAGE We challenge convention.

    COLLABORATION We build together.

    RELATIONSHIPS People come first.

We forge purpose-driven, boldly articulated brands.

Our Focus

We engage at pivotal moments — when brands need clarity of direction and confidence in how they show up.

Your Challenge:

  • Launching something new

  • Repositioning for what’s next

  • Accelerating growth

  • Signaling a milestone or next chapter

  • Bringing organizations together

  • Entering a new market

  • Clarifying a complex story

  • Aligning leadership

  • Elevating identity and expression

  • Accessing expert brand, marketing and growth leadership

We bring a cohesive approach shaped by industry dynamics, customer culture, and business ambition.

Our Expertise:

  • Technology & AI

  • Financial Services

  • Healthcare & MedTech

  • Wine, Spirits & Beverages

  • Professional Services

  • Consumer & Lifestyle

  • Travel & Hospitality

  • Sports & Entertainment

Work With Us