We forge purpose-driven, boldly articulated brands.

We bring an audience-first approach to every engagement — grounding decisions in insight, not assumption.

Brandsetting™ is our way of translating those insights into clear strategy and purposeful action — turning understanding into direction, and direction into momentum.

Because a brand only matters when it moves people.

We are guided by a set of principles that shape how we work:

Courage to challenge convention and pursue bold ideas.

Collaboration to build together, openly and constructively.

Originality for work that is distinctive, authentic and meaningful.

Relationships First because great work starts with care for the people we work with.

Founded in 2002, Asterix is a team of senior practitioners partnering with founders and leadership teams to build, evolve, and scale brands.

We solve complex challenges with clarity and conviction — operating with the agility of a boutique and the scale of a broader network. We collaborate closely with our clients to navigate change, realize ambition, and unlock growth.

Based in San Francisco, working wherever the work takes us.